Ladies, I haven’t been on much lately and I am being naughty here at the moment because I am supposed to be hand stitching a final row on a yoyo quilt I have made for my mother’s birthday that is supposed to go in the post tomorrow but I just scanned a couple of topics and wanted to see if I could maybe give a little encouragement as well as help so here we go…
I have read where sales are down, people are getting discouraged etc.
One mentioned about people pricing their dolls lower affecting the markets…We all have opinions about that but I will just make a few comments based on my experience…(This is not a brag situation but just to qualify myself so that some of you who don’t know me won’t think I am just gasbagging - Not only almost 8 years in reborning but I have been over 30 years in Retail Management, District Retail Manger, Profit and Loss, Loss Prevention, Business Owner, etc so am speaking about market analysis here based on that experience…)
Addressing the people pricing too low issue:
Some people sell cheaper because of lack of confidence, but many because they love the hobby and can’t afford to do the next doll (get the next fix…hahaha) without a sell. Others are in it for the love of it and the sales are just a bonus being paid for something they love to do anyway so I don’t think anyone should feel guilty for selling at whatever price they are comfortable with. If you get what you want for a sale, who cares of someone on-sells it for more…it is still a credit to your talent and you already made what you wanted so where is the problem? If you wanted more you should have asked for more so whose fault is that, right? …To worry about such things is like going in for a job and accepting the wages offered then after you get paid you start complaining about your wages?..You accepted it so be happy that you have the job or move on elsewhere where you will be paid for what you think you are worth…
IMO - I think overpriced dolls are having more of a negative impact on the reborn market at the moment than the under priced ones. I personally don’t mind the over priced ones because it sends business my way so I will be the last person on the planet to discourage over priced dolls-…heehee…
Seriously though, I have had more people in the last 6 months tell me that they don’t even bother looking at Ebay or other doll sales sites any more because people are asking way too much now for their dolls…I don’t agree that they’e asking “way too much” considering the time and money we put into them but unfortunately because of cost, prices have sky rocketed and many sellers who are use to doubling and tripling their cost are finding that they can’t still do that and have sales too…Sometimes our egos and over pricing can be as great a hindrance as low self esteem and underpricing.
When the markets have a downturn in sales, I can be stubborn and it 'profiteth me nothing" or I can adjust with the markets and my sales continue, or increase …it is my choice.
Putting a doll up at $500 and then reducing it week after week till it is at “give away prices” is bad marketing, pure and simple. It publicly degrades your work, it makes the doll look undesirable!..
REASON: Who wants to buy a doll that went from $500 down to $200 after it has been on the market for 4 - 6 weeks and it still hasn’t sold. (It would be different if it was a clearance sale on a pair of shoes that went from $100 down to $10 because $10 is not a lot of money - $200 is still a substantial amount of money for many people to consider spending so just because we see it as cheap, they still see a 3 digit figure.)
The general publics mentality is that 'if no one else wants it, I don’t either." It’s nuts but that is how they think. You are better off putting your doll up at a reasonable price and selling it a bit less than to have to drop your price later when you get desperate for a sale. It may not be exactly what you want but if it is something you can life with, it may be the difference between sale or no sale
Once you determine what you need to make…yes, I said need to make - not so much want to make - price your doll and leave it at that price…If it doesn’t sale…you have a choice…you can be lazy and let it sit and sit and sit and it will probably still sell eventually or you can be industrious and innovative and change the gender or redress, put up new photos or you can pull the baby down and let it rest and put up another one in its place and relist that one again later
REASON: People get tired of looking at the same doll over and over and over…again if it sits too long, people think it is an undesirable and are less likely to purchase. Have you ever gone into a shop and every time you go in there is nothing new…same old, same old? How long before you stop going to that shop? Same concept.
Pricing your baby is probably the hardest part for all of us. In the past we could pretty much price them based on how popular the kit was or how rare or what everyone else seemed to be pricing theirs at…Not so in the current market.
REASON: Reborns, though ever collectible and ever changing do not have the same draw as in the boom years. Many people have gotten too many of them and selling them off so you’r competing against new and used dolls. Many used ones in new condition, maybe from reputable artist at a fraction of the original cost, etc. Also, many buyers were caught up in the moment and bought one because someone else had one or they thought it was a cool conversation piece but they are not true doll lovers and one was enough…after 20 years, many homes already have at least one reborn in them and the novelty has dropped off. Some of those people are still out there but not the hoards we were use to…
There are always die hard collectors but they are getting more and more selective so we have to consider all these things when we are pricing our dolls…Gone are the days of triple your cost unless your name is Jacky Kramer or Silvia or MGDolls, etc…We may pull off a sell like that from time to time but it is not the norm. You have to start pricing with a realistic and conservative view of your work. If you are only in it for the money…the days ahead will most probably become more and more discouraging if you aren’t able to adjust your mindset and your price.
Can we really expect to be making regular hourly wages for something we are calling a hobby?. Probably not…I just put a basic fee on top of my cost…but you will have to decide for yourself what you are willing to do…and that will probably be based on your real reason for reborning in the first place…
Selling older Sculpts…hmmmmmm…these are probably not the way to go if you are wanting to sell dolls in today’s market, unless you are selling cheap or to the younger generation OR if you have a custom order for one which is rare but does happen from time to time…(case and point, I just did a Cutie for a customer…hahaha!)
REASON: Most collectors already have one or two renditions of them in their collections. The market is saturated with the kits for sale on the secondary market and every new artist has half a dozen of them in their stashes and are usually the sculpts of choice among new artist so they tend to saturate the market at the lower priced end…People who are regular reborn shoppers or window shopper will have seen those kits a thousand times and usually scan past them without a second glance.
Ultimately ladies, we are in a different market currently and it will continue to change…If we want to be reborning dolls this time next year we have to learn to change with it…
My Tip for the day: If you want to keep the joy and love of reborning…we have to stop looking solely at our bottom line and look at those smiling faces of the people our dolls bring happiness too instead. Not saying the money is not important because it is but it is easy as we get better and better with our reborning for our priorities to change places Where before, when we first started out, it use to be ‘not so much about the money but about the happiness they bring’, it becomes “all about the money and to blazes with people if they don’t want to pay me what I think I’m worth”…and with that attitude, the joy dies and there is no longer beauty in our creations…
Ok I am off to finish my mom’s quilt…
Big hugs to everyone!!!