How come the ‘seconds’ Taite kit is $19.97 and the first quality is only $14.98?
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Great question!!! 
They do that a lot. That happened when I bought seconds of Shyann, the next day the regular kit went on sale. I wasn’t too happy.
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It’s based on supply.
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Because now the first quality is on sale 
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The seconds kits are set at a certain price no matter what. So when the firsts are not on sale the seconds are $19.97 and when the firsts are on sale the seconds are still $19.97 (price was just an example)
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Unfortunately it just happens and we have to deal with it!! But @jlesser gave a nice answer.
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I asked this question ages ago, but Emily said this is just how BB does it. Just because the first quality kits go on sale doesn’t mean that the seconds will also be on sale.